I was watching the clip above on TED by Malcolm Gladwell about how Howard Moskowitz, a food scientist, discovered 1/3 of americans liked extra chunky spaghetti sauce. To cut a great story short Howard tested lots of different types of Spaghetti sauce and after testing every conceiveable type of sauce, Howard discovered that 1/3 of people liked extra chunky spaghetti sauce and that no other sauce company was servicing that need, by tapping into this gap in the market Prego, the brand he was working with, made $600 million.
Read the rest of this entry »